I have been suffering from a disease or a symptom.
Really… It eats me up and I am damn sure you too… Most of the entrepreneurs…
Now I will tell you what it is and why it will burn you if you do not cure it in time. So… Let’s go.
Shiny object syndrome is in simple words, Imagine a kid in the park. There are also a lot of kids in the park and it was full. Now, this kid gets a chance for a swing. He was waiting in the line for 10 minutes to get on the swing but as he sits on the swing after 15 seconds he feels that slide is better and goes for the slide but then he thinks he should play ball with other kids and after that he… Blah Blah Blah. This kid never sticks to one thing because he sees a lot of opportunities and because of this he s not able to achieve any of them just because he is running for all of them.
Just because he doesn’t stick…
Well, in Online marketing I say… You saw an ad about a dropshipping course and then you think you should start an ecom store or you see something about consulting or something else.
You get my point, right?
How am I suffering from this and how does it affect me?
Well… One of the things I hate about it is I am not able to stick to one thing which forces me to be a generalist. Which is good because I have knowledge about a lot of things but I can’t be a specialist.
Asking a question to you… Who makes more money?
Generalist or specialist? You got a skin disease…
Where you wanna go?
A general doc or a specialist.
You get my point right. It also creates a problem while even reading the book. I have 7 books each red half. Because when I am reading one I feel others got better information. This may seem a small issue but it really isn’t. If things are not taken care of these things continue and continue. Now we read a book for knowledge but when you start reading a new book you feel goof and your dopamine(a chemical in the brain) gets high which gives instant gratification. That’s what our brain wants every time. A release of dopamine which is difficult to get if you are reading a boring theory book on security analysis but it will get released when you surf on Instagram and watch movies on Netflix.
To get rid of shiny object syndrome you need to become a minimalist.
You need to start focusing on fewer things and start creating a todo list. What it will do is will direct your mind what to do next and not keep it hanging… So it knows its next step and after that, you will feel less resistance. It takes time to get out of this pile. But I found a great blog link which you can refer.