There Is no way no one in the advertising world doesn’t know Eugene M. Schwartz. One of the costliest book on advertising –Break Through advertising is written by Eugene M. Schwarts ( Copy being sold for 800$-1000$ each). He is one of the greatest minds in the copywriting world. He is also known as copy God.
This is Eugene’s “How to avoid lawyers ADs”. This is a great ad. Its a full page ad with a mail no risk coupon. It’s one of the 1990’s classic ads. In this ad, Eugene is selling a book on how to avoid lawyers. In this book, he is making lawyers look enemy and his client look the superhero. You can even see he has been using a lot of collective nouns THAT MAKES THE PROSPECTS SOUND LIKE A GROUP. It is a newspaper Ad. Do READ THE COMPLETE AD.